#sports-branding

#sports-branding

Chelsea and England midfielder Cole Palmer has successfully trademarked the term 'Cold Palmer' with the UK government's Intellectual Property Office. It means that nobody can use the 23-year-old's nickname for commercial purposes without first getting his permission. Palmer can now add the trademarked term to a wide variety of products, including ice cream, toys, clothes, footballs and football boots. It also enables him to trademark a range of other ecclectic products, such as beard trimmers, underwater vehicles, mopeds and mouse mats should the need arise.

Wickedpedia The Red Sox didn't always wear it, but the "B" is now Boston's most recognizable emblem. The Red Sox "B" is Boston. It's stitched on caps, printed on bumper stickers, and even tattooed on die-hard fans. For many, it's more than a team logo-it's a symbol for the city's grit and pride. But how did a single letter come to define Boston around the world?

This is so budget, what an embarrassment, the league used to have aura.