#logo-redesign

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#cracker-barrel #branding #brand-identity #brand-backlash #rebranding #americana #brand-heritage #sports-branding
Typography
fromFast Company
6 days ago

Google's Workspace icons just got the 'AI gradient' treatment

Workspace app logos are being redesigned with softer, rounder watercolor-like shapes and prominent color gradients to signal an AI-era aesthetic.
#branding
fromFortune
9 months ago
Marketing

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

Cracker Barrel's simplified logo sparked backlash accusing the chain of abandoning Americana, while leadership frames it as a modest modernization move.
fromCreative Bloq
9 months ago
Right-wing politics

The Cracker Barrel logo controversy shows the US culture war is getting weird

Cracker Barrel redesigned its logo, removing the old-timer figure and abstracting the barrel into a modern emblem, triggering conservative backlash online.
Typography
fromFast Company
1 week ago

Relax, Spotify was never going to keep its disco logo

Spotify temporarily replaced its green logo with a disco ball for its 20th anniversary, faced backlash, and promised the original icon would return next week.
fromFortune
9 months ago
Marketing

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

more#branding
fromFast Company
2 weeks ago

This tiny Maine town used AI to make a new logo. Its residents had other ideas

"It's time to update our town logo that we use on our letterhead," the post read, according to Bangor Daily News. "This is what AI and I came up with as I am no artist. Also, attached is what our old logo looked like. We wanted to know thoughts on the new design and if it represents Newburgh."
Typography
Remodel
fromCreative Bloq
7 months ago

Fans bite back at "awful" new Canterbury Bulldogs logo

Canterbury-Bankstown Bulldogs unveiled a new logo rooted in 90-year heritage that has divided fans, drawing criticism as "awful" and "embarrassing".
Design
fromCreative Bloq
7 months ago

"Dull and naked": fans slate university's new 'modern' logo

Texas Tech unveiled a simplified, flat Double T logo with updated colorway options, prompting strong fan backlash over perceived oversimplification.
Marketing
fromTasting Table
7 months ago

This Mall-Based Snack Chain's Logo Used To Include A Halo - Tasting Table

Auntie Anne's removed its iconic glowing halo from its logo during a modern rebrand under GoTo Foods to target younger customers and remodel stores.
Cars
fromCreative Bloq
8 months ago

Suzuki's new logo is anything but boring

Suzuki replaced its 22-year-old metallic logo with a minimalist, digitally optimized S that preserves key texture and adds the 'By Your Side' tagline.
Cars
fromCreative Bloq
8 months ago

How did nobody spot the new BMW logo design?

BMW updated the iX3 with a flat, simplified on-vehicle emblem, aligning car badging with its digital logo by removing chrome and dividing lines.
#rebranding
more#rebranding
#cracker-barrel
fromTasting Table
8 months ago
Food & drink

'Pitiful' - What Cracker Barrel's Original Co-Founder Thought About The Brand's Recent Logo Disaster - Tasting Table

fromTasting Table
8 months ago
Food & drink

'Pitiful' - What Cracker Barrel's Original Co-Founder Thought About The Brand's Recent Logo Disaster - Tasting Table

more#cracker-barrel
Graphic design
fromTasting Table
8 months ago

The 11 Biggest Restaurant Logo Changes Of All Time - Tasting Table

Restaurant logos act as visual and emotional brand anchors that enable relevance, strategic repositioning, customer appeal, and sometimes provoke backlash during redesigns.
#brand-identity
more#brand-identity
fromCreative Bloq
9 months ago

Pizza Hut's new logo is baked to perfection

Restaurant chain Pizza Hut has announced a new logo design for its branches in the UK, Canada and some other markets. The new look moves away from the round background (below) - presumably meant to evoke a pizza - and has echoes of an older design originally introduced in the 1970s, which is still used in the US today. The refreshed brand retains the iconic 'hut' element of the design, and, like some previous versions, uses an italicised fonts.
Marketing
Marketing
fromTasting Table
9 months ago

Cracker Barrel's Logo Just Underwent A Major Change You'll Notice Instantly - Tasting Table

Cracker Barrel modernized its brand—new minimalist logo, store remodels, packaging and color updates—while preserving country hospitality and menu classics.
Design
fromFast Company
10 months ago

After almost 20 years, Goodreads has a new logo fit for Booktok

Goodreads has redesigned its logo to align with current book community aesthetics.
fromCreative Bloq
10 months ago

Football fans say this disastrous logo redesign is making them look ridiculous

"It represents cosmic nothingness, and it's making us look ridiculous through all of Italy," one fan wrote on Instagram. "Everything that stood for Livorno has been removed."
Soccer (FIFA)
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