T-Mobile has signed as the presenting sponsor of "Kittle Things," a new series from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share. "Kittle Things" is hosted by San Francisco 49ers tight end George Kittle and his wife, Claire, an entrepreneur, as they share their hobbies and passions alongside guests. Brands including Little Caesars, Lysol and PrizePicks have also joined as segment sponsors for a series of episodes.
Pavlov's experiment showcased how conditioning can lead to confusion, paralleling the ambiguity surrounding modern boxing events that blur the lines between sport and entertainment.
