#sports-partnerships

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UK politics
fromwww.theguardian.com
1 week ago

Primary schools lose out as Labour slashes sport funding

Primary school sport funding in England will be reduced, replacing a £320m annual grant with a £193m partnership network starting spring 2027.
fromForbes
1 week ago

How OKX Scaled To The World's Second Largest Crypto Exchange Through Sports

OKX Global Managing Partner and Chief Marketing Officer Haider Rafique sat down with Forbes to discuss the strategic use of experiential sports marketing to drive brand familiarity and business growth.
Marketing
MMA
fromABC7 Los Angeles
3 weeks ago

Young adults with disabilities step in the ring at Joe Hand Boxing Gym

Joe Hand Promotions partners with Autism Cares Foundation to provide safe boxing training that builds confidence and strength for participants.
Television
fromFortune
4 weeks ago

Amazon Prime Video reaches deal with Duke Blue Devils to air 3 games per season | Fortune

Prime Video partners with Duke to broadcast three college basketball games per season, marking its first college sports agreement.
Marketing
fromForbes
2 months ago

Chime Is Using AI To Rewire How Brands Show Up In Culture.

Chime leverages AI-integrated marketing and strategic sports partnerships to become America's top-ranked bank brand, fundamentally transforming how financial services earn customer attention and trust.
fromFast Company
5 months ago

The athlete advantage in the workforce

If you were to join a team meeting at Parity on any given day, you might sense something unusual. One colleague may have just returned from a strength session. Another might be joining from an airport between competitions. Someone else might be analyzing sponsor data mere hours before competing in a world-class event. This is what it looks like to lead a company where a significant portion of the workforce comprises elite women athletes.
Women
Beer
fromwww.brewbound.com
7 months ago

Brewbound Podcast: How Surfside Will Ride The Wave This Fall

Surfside's RTD hard iced tea and lemonade grew rapidly, expanding beyond summer through sports partnerships and distribution expansion, reaching nearly eight million cases year-to-date.
fromstupidDOPE | Est. 2008
8 months ago

Away Teams Up with Sabrina Ionescu for First-Ever WNBA Luggage Partnership | stupidDOPE | Est. 2008

Travel and sport are deeply connected, and partnering with Sabrina is a natural continuation of our commitment to empowering athletes and the journeys they take,
Marketing
Marketing
fromEntrepreneur
8 months ago

How Lavazza and the US Open Brewed the Perfect Marketing Campaign | Entrepreneur

Authentic, creative sports partnerships like Lavazza's US Open collaboration elevate brand prestige and drive engagement through experiential activations and aligned ambassadors.
Marketing tech
fromMarketing Dive
8 months ago

Best Buy builds retail media chops with in-store takeovers, sports deals

Best Buy is expanding Best Buy Ads with takeover packages and sports partnerships to leverage its store footprint and grow in-store retail media revenue.
fromwww.90min.com
10 months ago

Man Utd, India cricket team meet at Carrington training ground

The collaboration between Manchester United and Team India is a significant step towards fostering global sports partnerships, enhancing fan engagement through innovative branding experiences.
Manchester United
Women
fromESPN.com
10 months ago

USC's Watkin headlines 13 new Unrivaled signings

Unrivaled signs 13 new NIL deals for top female college basketball players including JuJu Watkins and Lauren Betts.
New York Yankees
fromEntrepreneur
10 months ago

How Anthony Volpe Turned a Recovery Drink Into a Business Opportunity | Entrepreneur

Anthony Volpe made his MLB debut with the Yankees in 2023, aligning his career with his childhood dream.
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