The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.
Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
These days, however, they don't just have to sound their best for real-life games. Gremlin Interactive's groundbreaking Actua Soccer in 1995, which featured BBC Sport duo Barry Davies and Trevor Brooking on the mic, was the first football video game to feature a running match commentary, albeit a basic one. What might have been a gimmick became part of an ongoing quest for realism, evolving over the decades through the long-running Pro-Evo Soccer and Fifa series of games, to EA FC and Konami's eFootball.
Spending more than 10 hours a week playing video games may begin to affect young people's eating habits, sleep quality, and body weight, according to new research led by Curtin University and published in Nutrition. The study surveyed 317 students from five universities across Australia. Participants had a median age of 20 years, placing the focus squarely on young adults during a key stage of habit formation.
