Heat fans shouldn't be happy with Adam Silver's thoughts on how to watch games
NBA highlights are available for free on platforms like YouTube, Instagram, and TikTok, while Miami Heat live games are spread across multiple paid streaming services.
From Upfronts To Endgame: Navigating 2026's Sports Advertising Market | AdExchanger
Advertisers should use MVPDs/vMVPDs with first-party data to consolidate fragmented sports inventory across linear and streaming for targeted, year-round sports reach.