#connected-tv
#connected-tv

The Trade Desk's Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game

The Trade Desk is launching Ventura, a CTV operating system designed to increase transparency and route more ad revenue to TV manufacturers and publishers.

Media industry

fromAdExchanger

Wil AI Companies Pay Publishers? | AdExchanger

Publishers aim to secure payment and control for AI use of their content through initiatives like CoMP, facing uncertain leverage with dominant AI companies.

FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

Experian data integrated into FreeWheel's ecosystem enables UK advertisers to target addressable audiences across premium video inventory more precisely and at scale.

fromwww.morningstar.com

After Earnings, Is Trade Desk Stock a Buy, a Sell, or Fairly Valued?

Trade Desk shows strong CTV growth and 95% retention, faces weak near-term guidance causing a >30% sell-off, shares considered undervalued versus $82 fair value.

fromForbes

Creators Just Became TV: How Samsung TV Plus & Tubi Are Selling Scale

For marketers, this is a window of opportunity. Even a creator with 20 million followers depends on algorithms to surface content. In CTV, the top creators appear in channels, a curated environment that looks and feels like television. That makes it easier for audiences to find them and brands to buy in. Creator shows are beginning to scale like TV programming with sponsorships, integrations, and media packages available, but now with loyal, intentional audiences built in.

Television

2 weeks ago

CTV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks

Teads and Thoughtworks used CTV advertising with AI-driven contextual targeting and premium full-screen placements to reach 200,000+ users and boost B2B engagement.

#advertising

4 weeks ago

E-Commerce

The case for connecting the dots in CTV advertising

fromVariety

Television

How the Streaming Ad Market Is Changing, for Better and Worse

Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromArs Technica

Marketing tech

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

fromDeadline

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

Amazon Ads and Roku are collaborating on a new CTV advertising initiative, enhancing ad reach and efficiency for media buyers.

fromTipRanks Financial

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.

4 weeks ago

E-Commerce

The case for connecting the dots in CTV advertising

fromVariety

Television

How the Streaming Ad Market Is Changing, for Better and Worse

Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromArs Technica

Marketing tech

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

fromDeadline

Marketing tech

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

fromTipRanks Financial

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.

E-Commerce

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.

Digital life

fromMarTech

GenAI taking over digital video buyers' creatives | MarTech

Generative AI is changing digital video ad creation, with high adoption rates among buyers planning to utilize AI in their creatives.

Television

fromEMARKETER

Traditional TV still dominates daily media time

US adults will spend an average of 2 hours and 29 minutes daily on traditional TV in 2025.

fromZDNET

I love Roku for keeping its ads unobtrusive - which is why this Amazon deal worries me

"We standardized on one streaming TV platform: Roku, which innovated its user interface by placing external device inputs on the same menu as streaming services."

Television

fromAdExchanger

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

E-Commerce

In CTV, retail media and emerging channels, third-party data is more important than ever

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.

E-Commerce

Non-profit organizations

fromArs Technica

Inside the firm turning eerie blank streaming ads into useful nonprofit messages

AdGood transforms unfilled connected TV ad space into affordable opportunities for nonprofits, promoting social good.

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk's CTV ad business

Everyone's trying to undercut The Trade Desk. Amazon's and Google's demand-side platforms are enticing advertisers to buy more CTV inventory, enhancing competition in the market.

Media industry

fromInc

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

MNTN's IPO on the NYSE indicates strong market interest, raising $187 million under the ticker MNTN.

fromAol

Adtech platform MNTN targets up to $1.24 billion valuation in US IPO

MNTN targets a $1.24 billion valuation in its IPO, capitalizing on the shift to connected TV advertising.

fromAdweek

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.

New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.

from24/7 Wall St.

The Trade Desk (Nasdaq: TTD) Earnings Live: Will TTD Recover After Rare Miss?

The rollout of the Kokai platform is expected to enhance client performance and retention for The Trade Desk.

fromThe Drum

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.

Podcast

Podcast consumption shifts toward connected TVs

Podcasters are adapting to new viewership trends by creating more visually appealing content for connected TVs.

fromSocial Media Today

LinkedIn Announces New Video Ad Options at NewFronts

According to LinkedIn, the time spent watching video posts has increased by 36% year-over-year, showing a significant shift in user engagement towards video content.

Social media marketing

fromAdweek

Vizio Gives Advertisers First Peek at Walmart's Ownership

Walmart is integrating Vizio's capabilities to enhance connected TV advertising using rich shopper data.