Television
fromArs Technica
1 day agoPeacock showing ads upon launch opens the door for more disruptive streaming ads
Peacock will show ads on the profile selection page starting next year unless subscribers pay for the $17/month ad-free plan.
We showed the Multiview magic of our Player to the industry in 2024: This year, we're showing that we're about much more than Multiview," explains Rob Koenen, Tiledmedia Co-founder and Chief Business Officer. "We're showing how our Player's much wider capabilities set can infuse a streaming operation with technical agility, efficiency and resilience, create new revenue opportunities, and loyalty-generating user experiences. We are so excited, and we look forward to welcoming IBC 2025 visitors to our first-ever solo stand," Koenen says.
Micro dramas, the soapy Asian import, have won millions of paying viewers in the US with exaggerated romances, often involving badly behaving billionaires. One of the leading players, DramaBox, knows that werewolves and love stories - including "Summer Honeymoon with My Secret Billionaire" and "Dean: My Mafia Protector" - will only take it so far. Richard Zhou, DramaBox's head of global content, said the app is looking to diversify into new storytelling styles and genres.