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#micro-dramas
fromBusiness Insider
1 week ago
Media industry

Soapy micro dramas face a reckoning in 2026 after capturing Hollywood's attention

Micro dramas (verticals) surged in 2025, generating significant viewer-paid revenue and non-union jobs while facing criticism, high marketing costs, and uncertain sustainability.
fromDigiday
2 months ago
Media industry

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Micro dramas are mobile-first, vertical short serials projected to generate $11 billion globally in 2025, with China contributing 83% of revenue.
fromDigiday
2 months ago
Media industry

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

more#micro-dramas
#youtube-music
more#youtube-music
Music
fromSocial Media Today
2 months ago

YouTube Paid Out $8 Billion to the Music Industry Over the Past Year

YouTube paid $8 billion to the music industry, nearing parity with another platform's $10 billion 2024 payout and exceeding a prior $6 billion figure.
Film
fromBusiness Insider
2 months ago

Micro dramas viewed on phones took over China. Now they're coming for the US.

Made-for-mobile microdramas rapidly grow into a lucrative short-form market, produced quickly on low budgets with AI, sensational plots, and diversity and violence concerns.
fromTalkMarkets
2 months ago

Netflix Continues To Monetize Beyond Streaming

Netflix's Q3 revenues grew 17% to $11.51 billion in line with the Street's forecast. Its impressive content line-up helped drive viewership. According to reports, KPop Demon Hunters alone added " roughly 500 million viewing hours, with another about 400 million expected in the fourth quarter." EPS of $5.87 was significantly short of the market's forecast of $6.97. Netflix no longer reports a subscriber base, but analysts believe that it continues to add viewers in non-English speaking countries.
Business
UX design
fromMedium
4 months ago

How Netflix Turns Pauses Into Profits

Pause-screen ads deliver advertising during natural viewer breaks, preserving immersion and user control while generating revenue and exposure without interrupting active viewing.
fromAdExchanger
5 months ago

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself | AdExchanger

Warner Brothers Discovery will separate back into two independent, publicly traded companies by mid-2026. The separation follows a merging process that began in 2022.
Media industry
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