fromComputerWeekly.com
2 weeks agoIT Sustainability Think Tank: Helping IT directors see through suppliers' greenwashing claims | Computer Weekly
The marketing machine is powerful, and many executives want to believe these claims because they align with boardroom goals and customer expectations. Yet, the gap between what is said and what is real can be wide. Many technology firms are less than transparent, often overstating their environmental claims. For IT directors, the challenge is to cut through the noise and distinguish between what truly holds up under scrutiny and what is simply branding.
Environment