#sustainable-wine-tourism

#sustainable-wine-tourism

"Pismo Beach represents the soul of the classic California beach town, and Pacific Point Resort serves as a front-row seat to its natural wonders," says Heather Stege, chief operating officer of Peregrine Hospitality, the hotel's owner and operator. "We designed the property to celebrate the local wildlife as a central part of the guest journey, ensuring the Pacific is always the main attraction."

Flocks of sheep graze on the weeds under the vines, and a falcon beats its wings as it staves off flocks of birds. Their efforts do double-duty: keeping away invasives and pests, while attracting wine country visitors eager for a unique experience.

In the quiet vineyards and hills of Northern California, few names resonate with the same sense of purpose and dedication as Robert White Napa. Known for his decades-long commitment to trauma and general surgery, community health, and regional leadership, he represents a bridge between clinical excellence and civic engagement. His career and personal journey tell a story of faith, resilience, and a steady devotion to the well-being of others.

the Strengthening Organic Enforcement (SOE) rules, set by the USDA, declared that importers-that's right, the firms that typically handle sales and logistics, not just the winemakers- also need to be certified organic in order for the wines to retain the label. According to a spokesperson from the USDA, the regulations are an effort to "better protect organic businesses and consumers" and "keep fraud out of the market."

We start every morning here with a glass of sparkling wine. The concept of embracing life is essential to us and the wine we make. For lovers of the grape, the saying serves as a reminder to enjoy every moment to its fullest because we only experience our lives once for a very short time.

"Five to ten years ago, sustainability was often limited to buzzwords or isolated practices," he says. "Today, it is holistic, intentional, and deeply embedded into every aspect of the visitor experience."

Jesse Hall can't remember a time he wasn't inseparable from the sea. Born and raised in Sonoma County, Hall spent his youth surfing the Marin coast and sailing San Francisco Bay. By his early 20s, he was shaping surfboards in San Diego, where he rode the mellow waves of Pacific Beach. "Winemaking is similar to surfing in that you're living moment by moment," said Hall, founder of Seawolf Wines in Mendocino County's Yorkville Highlands.

Jesse Hall can't remember a time he wasn't inseparable from the sea. Born and raised in Sonoma County, Hall spent his youth surfing the Marin coast and sailing San Francisco Bay. By his early 20s, he was shaping surfboards in San Diego, where he rode the mellow waves of Pacific Beach. Winemaking is similar to surfing in that you're living moment by moment, said Hall, founder of Seawolf Wines in Mendocino County's Yorkville Highlands.

Only eight miles long by three miles wide, the small wine region established its AVA (American Viticultural Area) in 1982, just one year after Napa Valley. It's only one-tenth the size of its famous neighbor, yet the diversity in tasting rooms is impressive. You can travel from a blue Victorian house to gorgeous gardens, a vintage gas station-turned-tasting room, and even an award-winning modern architectural masterpiece all within minutes.

Two pillars of the Santa Cruz Mountains wine region passed away late last year, taking their stories with them: Robert (Bob) Mullen, who founded Woodside Vineyards in 1963, and Dr. Thomas Fogarty, renowned inventor of the balloon catheter, who also founded Thomas Fogarty Winery in 1981. Mullen died on Nov. 24, 2025, after celebrating his 99th birthday in February. He wanted to make it to 100, says his wife, Marsha Campbell. But his body just gave out.

Romance and renewal are on the menu now and through February. It's a time to recharge and get moving on shaping a successful 2026. But that doesn't mean you can't slow down and enjoy an evening sip after a long day, or crack open a bottle with a loved one and celebrate the moment. These unique California reds offer an opportunity to relax and toast to finding joy in the new year.

In 2025, legacy Oregon craft brewery Rogue Ales & Spirits filed for bankruptcy and shuttered operations, California uprooted 38,134 acres of wine grapes (in order to cope with overproduction and stymie future excess crops), and Jim Beam announced it would cease production of bourbon at its main distillery for the duration of 2026. An increasing push toward sobriety has flooded the market with nonalcoholic alternatives to traditional tipples.

This month-long crusade taking place at more than 50 participating wineries, restaurants, and hotels throughout Sonoma County drops the cost of tasting experiences down to just $15 from February 15th through March 15th. To participate, simply pick a location from the website and either walk in or call ahead for a reservation (most don't require one)and don't forget to mention Sonoma Sips.

As an editor and writer who regularly covers the world of nonalcoholic drinks, I have tasted more than my fair share of booze-free wines. Much like with regular wine, the results have been mixed some are bitter or super sour, or even worse, smell like nothing. But I've also had the pleasure of drinking alcohol-free wines that scratched the same itch as a top-notch riesling or champagne.