#synthetic-audiences

#synthetic-audiences

Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been "an inflection point" for the Mars-owned snack brand, as Osher Hoberman, CMO at Kind North America, puts it. Kind has been struggling to capture Gen Z's attention and faces stiff competition from private label brands, Hoberman said.

I got very nervous when you used the words 'synthetic audiences',