#synthetic-audiences

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Artificial intelligence
fromDigiday
3 days ago

Why generative AI doesn't fit into a standard in-housing playbook - yet

Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.
Marketing tech
fromDigiday
2 months ago

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

AI is transforming media planning and buying in advertising by providing competitive advantages and altering decision-making processes.
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