#synthetic-media

#synthetic-media

You're at home, coffee in hand, scrolling through your personalized news brief. "SophAI," you say casually, "check the fridge and order what's missing." Your AI assistant responds instantly - warm, efficient, endlessly patient. It praises your choices, anticipates your needs, and never judges. SophAI is always there, always helpful, always agreeable. It feels good. Maybe too good. This is happening now.

Since Google launched Audio Overview, the first mass-market podcast generator that creates shows from documents and other inputs, just over a year ago, a wave of startups has rushed in, from ElevenLabs to Wondercraft. No studio, no humans at the microphone, not even a recording -- yet out comes a lively podcast, banter and all. Whether based on a legal document or a school handout, AI tools can deliver a state-of-the-art podcast at the click of a mouse.

The salesperson hawking Brother printers on Taobao works hard-like, really hard. At any time of the day, even when there's no audience on the Chinese ecommerce platform, the same woman wearing a white shirt and black skirt is always livestreaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor the viewer comments coming in.

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.