fromDigiday
1 week agoMarketers are keen to use generative AI in ad campaigns, but hidden costs lurk
That "house-building" work involved in that might involve legal consulting, deciding which LLMs are suitable for a brand's needs, as well as the boring but necessary hours required to collate a brand's identity and past output into a guide or brief digestible by a generative AI tool - as well as the trial and error, red herrings and dead ends involved in testing an automated system that handles something as commercially sensitive as a brand identity.
Marketing tech
