#targeting-strategies

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#digital-advertising
Marketing tech
fromThe Drum
4 months ago

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Marketing tech
fromThe Drum
4 months ago

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
more#digital-advertising
fromExchangewire
2 weeks ago

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

Ivy™ unlocks faster, smarter decision-making for marketers across verticals, enabling them to focus on strategic, creative, and results-driven work while staying in control.
E-Commerce
Marketing tech
fromDigiday
1 month ago

Why recent movers are an untapped goldmine for advertisers

Targeting recent movers offers brands a rich opportunity to connect with an audience that is forming new habits and behaviors.
Marketing tech
fromExchangewire
1 month ago

Targeting in APAC: The Data Requirements for Nuanced Strategies

Effective targeting in APAC requires localized strategies that reflect the unique characteristics of each market, moving away from a one-size-fits-all approach.
Marketing tech
fromDigiday
4 months ago

How data marketplaces are evolving to meet buyers' expectations

Data buyers are prioritizing data quality, privacy compliance, and addressability over broad audience availability.
Modern data marketplaces are evolving into specialized platforms responding to buyer expectations.
fromMarTech
4 months ago

Five common LinkedIn Ads mistakes and how to fix them | MarTech

Using age as a targeting criterion can lead to inaccuracies in audience targeting, as LinkedIn inherently lacks direct age data, leading to potential misalignment with messaging.
Marketing tech
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