Marketing
fromBevindustry
3 days agoRecasting Our Point of Reference in Beverage
The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
The UN General Assembly adopted the resolution March 10, while inviting the UN Food and Agriculture Organization (FAO) to help facilitate the annual observance in collaboration with relevant organizations, particularly the International Coffee Organization (ICO).
As a result of a new deal agreed during Sir Keir Starmer's trip to China, import taxes on whisky will be cut from 10% to 5% - a deal the UK government said would be worth 250m to the UK's economy over the next five years. Scotch whisky is a key export for Britain's drinks sector, with more than 5bn in annual exports. In recent years, China has been one of its fastest-growing markets.
Drinking tea, particularly green tea, is linked to better heart health, improved metabolism, and lower risks of chronic diseases like diabetes and cancer. It may also help protect the brain and preserve muscle strength as people age. However, processed teas-such as bottled and bubble varieties-often contain sugars and additives that may cancel out these benefits. Moderation and choosing freshly brewed tea appear key.
Mixue, the fast-growing megachain that boasts a bigger global retail footprint than McDonald's, opened its first U.S. outpost on Hollywood's Walk of Fame last month, selling drinks for less than $5 and ice cream for about $1. Mixue spokesperson Xu Ping said in a written statement in Chinese that the company chose Hollywood as its first U.S. location because the "movie capital of the world" attracts both international tourists and local consumers year-round. The store, Ping added, "aims to serve a diverse global consumer base and demonstrates the brand's commitment to the American market."
John Teeling, the whiskey entrepreneur who founded the Great Northern Distillery outside Dundalk, says the company is already selling blended whiskey product into India that has been specially formulated and branded for that market. It's being imported by local partners there. Mr Teeling said he was previously concerned that Great Northern Distillery was primarily focused on the US market. Now he says that India and the broader Asian market including countries such as China, Japan, Vietnam and Thailand could become significant markets for Irish whiskey.
"Fresh spices and proper simmering time make all the difference," instructs Chan. As tempting as it might be to sprinkle powdered spices into a pot, Chan directs chai lovers to first simmer your chosen whole spices with black tea. Use all or some of an assortment of cinnamon, cardamom, cloves, ginger, and peppercorns and warm them up in a pan with the tea, then steamed milk and sweetener can then enter the picture.
Scotland, Ireland, the United States, Canada, Japan, India and (because my editor will insist) Australia are countries we'd normally associate with whisk(e)y production and excellence. That growing list includes Bottega SpA in Italy, Israel's Milk & Honey Distillery and single malts from Soubeyran (France), which just launched stateside last summer. It also includes a few excellent distilleries in Mexico, New Zealand and England, which had an incredible showing at the most recent Whisky Exchange Awards.