We've both fought against needless promotional content before and lamented that frontier AI platforms are falling into the same pattern. As designers and users, we've learned that "free" usually means putting up with interruptive, slightly creepy ads that feel more like a tax than a benefit - a frustration tax that now colors how we approach free‑tier services and now AI tools.
But Meta has confirmed that it is internally experimenting with a new, separate app called Instants, which would enable users to share quick snaps with their connections. As displayed in this listing, which was shared by app researcher Alessandro Paluzzi, among Meta's display of other apps (accessed via Instagram), there's a mention of Instants, which is not released publicly as yet.