#tiktok-marketing

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US politics
fromwww.independent.co.uk
1 week ago

Jess Glynne and the viral TikTok trend helps drive record Jet2 holiday demand

The Independent depends on donations to fund on-the-ground, paywall-free journalism while Jet2 credits a viral TikTok trend for record passenger growth.
fromTVovermind
1 week ago

"Marketing Team Deserves A Raise": Duolingo Attends Charli XCX And Troye Sivan's Sweat Tour

In fact, over the past few months, social media users have suggested a connection between the summer album and the viral mascot, noting their similar shade of green and the company's history of embracing Gen-Z trends. When the opportunity to collaborate-directly or indirectly-with a massive trend arises, brands are quick to respond. The language-learning company used a color association strategy, linking the color of Charli's Brat album cover to that of their mascot
Marketing
Women
fromThe Verge
1 week ago

Sky Sports killed off its female-focused Halo brand after just three days

Sky Sports launched a TikTok channel called Halo targeted at women but used stereotypical, trivial content that provoked swift backlash and post removals.
fromBusiness Insider
1 week ago

We waited in line for the 'Erewhon of New York' and saw the power of TikTok marketing firsthand

Meadow Lane, a gourmet grocer in New York City's Tribeca neighborhood, opened Friday at 11 a.m., attracting quite the line of hopeful and hungry shoppers. The brainchild of former venture capitalist Sammy Nussdorf, the store had a cult following before it had a physical retail space. He's been posting about the storesince June 2024, and some of his taste-tasting videos of the menu have gone viral.
Growth hacking
Marketing
fromThe Drum
2 weeks ago

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

Currys prioritizes entertaining, colleague-led TikTok content to highlight in-store experts and drive engagement over promotional posts.
fromBusiness Matters
1 month ago

Turning Viral Trends into Long-Term Brand Growth

Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall. The real skill isn't going viral; it's staying relevant once the noise fades. The brands that last are the ones that see trends early, act fast, and know how to turn fleeting attention into lasting connections.
Social media marketing
Food & drink
fromFOX 5 Atlanta
1 month ago

Famous NYC bagel shop headed to metro Atlanta

PopUp Bagels, a top-ranked NYC bagel brand, will open its first Atlanta location on the BeltLine near Krog Street Market.
fromTheWrap
1 month ago

How 'The Summer I Turned Pretty' Harnessed TikTok, Gen Z and Taylor Swift to Become a Ratings Sensation

After debuting the first two episodes of the season to 25 million viewers globally in their first week on Amazon's Prime Video, viewership for the series has tallied up a cumulative 5.21 billion minutes during its Season 3 rollout, according to Nielsen streaming figures for the nine out of 11 episodes available.
Social media marketing
Coffee
fromFortune
3 months ago

A millennial couple grew their side hustle into a business bringing in $4.5 million a year-here's how the cofounder would start it again, with nothing

The Nitro Bar grew from a $1,500 investment to a $4.5 million coffee company by targeting college students and leveraging TikTok for marketing.
E-Commerce
fromDigiday
4 months ago

Brands are discovering their sales associates are among their most valuable influencers

Aerie's TikTok series, "Associate Picks," showcases store associates discussing favorite products, resulting in high user engagement and views.
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