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fromFast Company
2 months ago
Apple

Apple is winning over TikTok with Steve Jobs-style brain rot

Apple launched a MacBook Neo at $599 and completely revamped its TikTok strategy with retro-inspired content targeting Gen Z, resulting in significant follower and engagement growth.
fromInc
8 months ago
Marketing

What I Learned After Handing Marketing to a Gen Zer

Gen Z marketing favors short, authentic, platform-native content, requiring native Gen Z expertise within teams to effectively reach and resonate with younger audiences.
Apple
fromFast Company
2 months ago

Apple is winning over TikTok with Steve Jobs-style brain rot

Apple launched a MacBook Neo at $599 and completely revamped its TikTok strategy with retro-inspired content targeting Gen Z, resulting in significant follower and engagement growth.
more#gen-z-marketing
Apple
fromMiami Herald
2 months ago

Why Apple is Flooding TikTok With 'Unhinged' Videos

Apple launched an intentionally absurdist TikTok marketing campaign featuring surreal, colorful videos to promote the MacBook Neo, a $599 laptop with an A18 Pro chip launching March 11, 2026.
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