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Canada news
fromwww.cbc.ca
1 week ago

Marketing your bar for the World Cup? FIFA's strict trademark rules could land you a cease and desist | CBC News

Local bars and restaurants can benefit from World Cup crowds but must avoid FIFA and World Cup branding unless licensed, or risk enforcement under strict trademark rules.
fromIPWatchdog.com | Patents & Intellectual Property Law
2 months ago

A Rose by Any Other Name? The Perils of Personal Names as Brand Names

A brand name is not merely a marketing decision. It is a long-term asset decision with deeply personal consequences. For founders, naming a brand after oneself can feel like the most natural-and powerful-choice. A personal name signifies authenticity, craftsmanship, and accountability. Consumers feel they are not just buying a product, but a person's vision, values, and reputation.
Marketing
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