The players fighting against FIFA's Saudi Arabian oil deal: No money is worth it'
FIFA's partnership with Saudi Aramco is met with backlash from players, illustrating concerns over human rights issues and women's representation in sports.
Female footballers speak out against FIFA-Saudi deal DW 10/22/2024
106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.
Rwanda's sports fever, a pillar of development or sportswashing?
Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.
The players fighting against FIFA's Saudi Arabian oil deal: No money is worth it'
FIFA's partnership with Saudi Aramco is met with backlash from players, illustrating concerns over human rights issues and women's representation in sports.
Female footballers speak out against FIFA-Saudi deal DW 10/22/2024
106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.
Rwanda's sports fever, a pillar of development or sportswashing?
Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.
'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco
Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.
ProTeam born out of YouTube takes big step in pursuit of Tour de France dream
Tour de Tietema-Unibet aims to race in the Tour de France by becoming Unibet Tietema Rockets in 2025.
Rescheduled route presentation date for 2025 Giro d'Italia remains undecided
The 2025 Giro d'Italia route presentation's new date is likely January 13, pending official confirmation.
'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco
Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.
ProTeam born out of YouTube takes big step in pursuit of Tour de France dream
Tour de Tietema-Unibet aims to race in the Tour de France by becoming Unibet Tietema Rockets in 2025.
Rescheduled route presentation date for 2025 Giro d'Italia remains undecided
The 2025 Giro d'Italia route presentation's new date is likely January 13, pending official confirmation.
Beer rules pro sports. Liquor brands like Grey Goose and Diageo want in
Liquor brands are strategically partnering with sports events to expand their presence, challenging beer's historical dominance in game-day consumption.
The Commanders scored a naming rights deal. Why haven't the Nationals?
The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.
The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field
The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.
Astros' home to be Daikin Park; deal through '39
Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
The Commanders scored a naming rights deal. Why haven't the Nationals?
The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.
The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field
The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.
Astros' home to be Daikin Park; deal through '39
Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
The Highest-Paid American Athletes Who Competed in the Olympics
Winning a medal can bring significant financial rewards, but for many athletes, it's about achieving excellence on the world stage.
Europe's richest person is about to buy a soccer club with Paris FC deal
LVMH diversifies into sports with majority shareholding in Paris FC, enhancing their sponsorship portfolio.
Health campaigners criticise SPFL for Carling sponsorship deal
The SPFL's sponsorship deal with Carling has drawn criticism for promoting alcohol during a significant public health crisis in Scotland.
Eclipse & Soda by Mount Gay Rum
Mount Gay Rum has extended its partnership with the West Indies Cricket team, celebrating their shared Caribbean heritage.
TikTok Becomes the Official Road Jersey Sponsor for the Washington Capitals - Lindsey Gamble
TikTok's partnership with the Washington Capitals strengthens its presence in the sports arena, enhancing community ties amid potential regulatory challenges.
Emirates is not only a sponsor at the U.S. Open but also launching 'Force for Good' program during finals weekend
Emirates' renewed sponsorship of the U.S. Open emphasizes community impact through youth tennis initiatives, including refurbishing local courts and supporting training programs.
Commanders sign stadium naming rights deal with Northwest Federal Credit Union
The Commanders' stadium is now named Northwest Stadium under a new multiyear agreement with Northwest Federal Credit Union.
World Champion Boxer Carl Froch Joins CoinPoker As Ambassador
CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal.
Global sports sponsorship is a $66 billion industry, expected to reach $108 billion by 2030, with efforts to push sports globally increasing brand visibility through ads.
Los Angeles Dodgers Announce Partnership With THK
The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties.
It's the summer of sports - and sponsorship
Global sports sponsorship is a $66 billion industry, expected to reach $108 billion by 2030, with efforts to push sports globally increasing brand visibility through ads.
Los Angeles Dodgers Announce Partnership With THK
The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties.