#transactional-data

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#b2b-marketing #financial-media-networks #retail-media-networks #snap #fraud-investigations #kentucky
Marketing tech
fromMarTech
5 days ago

Why B2B marketers need to be using financial media networks | MarTech

Financial-data-driven business media networks enable B2B marketers to target and measure audiences using transaction-level payment behavior to find real buyers and spending patterns.
Public health
fromFortune
3 months ago

Single mother sues - and beats - Kentucky for kicking her off food stamps because she bought food at the store where she worked | Fortune

Kentucky heavily relies on shopping-transaction patterns to disqualify SNAP recipients, causing a sharp rise in benefit revocations and legal challenges.
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