#retail-media-networks

#retail-media-networks

Marketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.

Retail media networks are shifting focus to offsite advertising to leverage first-party data beyond retail, potentially facing challenges in maintaining transparency and value proposition amidst growing competition.

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.

Ibotta's evolution highlights the shift from third-party data to retail media networks for revenue growth.

Specialty retailer challengers outside Amazon are transforming the retail media ad category with $54 billion estimated spend in 2024.

Retail media networks are collaborating with ad tech intermediaries to achieve national scale and audiences, enabling smaller regional chains to compete with larger retailers.

RMNs are fragmented and challenging for brands to navigate, requiring varied approaches for each retailer.

Retail media networks are a significant revenue growth opportunity for retailers, providing higher margin revenue and enhancing the overall guest experience.

Retail media networks are a growing marketing channel with increased adoption by companies.