#under-armour

[ follow ]
#stephen-curry #curry-brand #sneaker-culture #brand-failure #steph-curry #sneaker-industry
Miscellaneous
fromSlate Magazine
1 week ago

The Biggest Failure in a Century of Sneakers Is Now Complete. It's Almost Unbelievable How We Got Here.

Under Armour's Stephen Curry partnership failed culturally and commercially, revealing that talent and product alone cannot overcome misreading culture and building a sustainable basketball brand.
Golden State Warriors
fromwww.mercurynews.com
1 week ago

Warriors' Steph Curry explains why he is ready to split with Under Armour

Steph Curry is ending a 13-year Under Armour partnership as Curry Brand becomes independent in 2026, citing industry challenges and pursuing new opportunities.
#stephen-curry
fromBusiness Insider
2 weeks ago
Golden State Warriors

Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

fromBusiness Insider
2 weeks ago
Golden State Warriors

Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

more#stephen-curry
California
fromwww.sandiegouniontribune.com
1 month ago

65-year-old California arrested after search turns up $100,000 of stolen sportswear

Two separate retail-theft investigations recovered $100,000 in stolen sportswear from a San Diego home and racks of stolen action figures from a Mira Mesa home.
Marketing
fromstupidDOPE | Est. 2008
1 month ago

Under Armour and SLAPS Creative Launch "The Halo State" Campaign | stupidDOPE | Est. 2008

Under Armour and SLAPS Creative launched "The Halo State" campaign positioning the Halo shoe as performance footwear that fosters focus, flow, and an empowered athlete mindset.
National Football League
fromstupidDOPE | Est. 2008
2 months ago

Under Armour's "We Are Football" Campaign Brings Culture and Competition Together | stupidDOPE | Est. 2008

Under Armour's 'We Are Football' campaign celebrates football's culture, identity, and competitive spirit across youth, high school, and professional levels with performance-driven gear.
E-Commerce
fromstupidDOPE | Est. 2008
3 months ago

Under Armour Levels Up with the Futuristic UA HALO Sneaker Lineup | stupidDOPE | Est. 2008

Under Armour's UA HALO collection reinvents performance sneakers by integrating the brand's logo into the shoe's design for enhanced functionality.
Soccer (FIFA)
fromwww.90min.com
4 months ago

Under Armour release mesmerising Magnetico Elite 5 Boots

Under Armour's Magnetico Elite 5 combines futuristic design and advanced performance features focused on control for soccer players.
E-Commerce
fromstupidDOPE | Est. 2008
4 months ago

Curry Brand Launches Ambitious 2025 World Tour with Global Curry Camps and Curry Con | stupidDOPE | Est. 2008

The 2025 Curry Brand World Tour is designed to inspire young athletes and deepen global connections in basketball culture.
[ Load more ]