#unilever

#unilever

For marketers adrift in a sea of media fragmentation, sports have remained a dependable - if pricey - anchor, representing one of the few remaining pillars of monoculture. Look no further than the Super Bowl, which continues to draw record ratings and diverse audiences on linear TV despite the acceleration of cord-cutting. That said, sports are as dynamic and fast-changing as other content types, and deep-pocketed companies like Unilever are adjusting their marketing strategies to recognize growing digital- and social-first consumption habits.

As the Trump administration has ramped up its assault on American democracy, many corporations have chosen to look the other way or to curry favor with the president. They have fired employees who were too outspoken in their criticism of Donald Trump ABC's suspension of Jimmy Kimmel's late-night talkshow, after Kimmel's remarks about Maga's reaction to the killing of Charlie Kirk, is the latest example.

According to the World Economic Forum, more than 90% of employers use automated systems to filter or rank job applications, and 88% of companies already employ some form of AI for initial candidate screening.

AI is reshaping every industry, but the companies that will be the most successful are the ones that know how to adapt, learn, and build on what they already know.

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.