#user-metrics

#user-metrics

Total revenue -- $1.72 billion, up 10%, with advertising contributing $1.48 billion, a 5% increase driven by direct response advertising and SMB client segment growth. Other revenue -- $232 million, increasing 62%, supported by 71% subscriber growth to 24 million, with memory storage plans cited as a primary driver for higher retention. Adjusted gross margin -- 59%, rising from 57%, achieving the near-term goal articulated in recent strategic communications.

According to estimates from digital market intelligence firm Similarweb, TikTok saw usage dip into the range of 86-88 million daily active users in the U.S. immediately after the ownership change. That compares with a typical average of 92 million daily active users. The app has bounced back to more than 90 million daily active users, indicating that many who left TikTok have since returned.