#video-advertising-strategy

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#audience-segmentation #conversion-funnel-optimization #remarketing-campaigns #insurance-marketing
Online marketing
fromThedrum
1 day ago

Car insurance company drives 218% increase in conversions through multi-layered YouTube video advertising campaigns

Marmalade used separated intent layers with targeted video ads across awareness, consideration, and remarketing stages to increase site visits and conversions for young drivers and parents.
Marketing tech
fromAdExchanger
1 week ago

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best | AdExchanger

YouTube has expanded from desktop and mobile dominance to become a major television platform, with advertisers now recognizing its ecosystem depth and documented ROI.
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