fromDigiday3 weeks agoArtificial intelligenceAt Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
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fromDigiday3 weeks agoArtificial intelligenceAt Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
fromForbes1 month agoMarketing techHow To Boost ROI With Google PPC Ads: 19 Expert Tips And Alternatives
Marketing techfromEMARKETER1 month agoPublishers lead the pack in AI adoption for media campaignsOnly 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
Marketing techfromDigiday2 months agoNews U.K. rethought brand safety, and is starting to profit from itNews U.K.'s strategy to replace Integral Ad Science with Illuma has notably improved brand safety and ad inventory.
fromVerticalResponse11 months agoTop 15 Common Email Marketing Mistakes to AvoidCraft compelling and truthful subject lines, avoiding clickbait and using personalization to enhance open rates.Deliverability
