#audience-segmentation

[ follow ]
fromExchangewire
1 week ago

Covatic Enhances Platform with New Contextual Event Feature

Contextual Event Traits introduces a powerful enhancement allowing publishers to segment audiences based on first-party data, targeting users who read specific content.
Privacy professionals
fromLogRocket Blog
1 month ago

Leader Spotlight: Meeting healthcare consumers where they are, with Aditya Raju - LogRocket Blog

My approach has always been to start with deep audience segmentation in these organizations. This moves beyond basic demographics and focuses more on nuanced consumer needs.
Healthcare
#digital-marketing
fromDigiday
2 months ago
Artificial intelligence

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

fromDigiday
2 months ago
Artificial intelligence

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

more#digital-marketing
Marketing tech
fromEMARKETER
2 months ago

Publishers lead the pack in AI adoption for media campaigns

Only 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
Marketing tech
fromDigiday
4 months ago

News U.K. rethought brand safety, and is starting to profit from it

News U.K.'s strategy to replace Integral Ad Science with Illuma has notably improved brand safety and ad inventory.
[ Load more ]