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Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

fromtechsciencetoday

YouTube's New Avatar Feature Means You Never Have to Film Yourself Again

YouTube introduces AI avatars for creators to enhance Shorts with personalized content.

fromTNW | Next-Featured

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

Online marketing

fromgizmodo.com

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.

fromwww.socialmediatoday.com

YouTube expands C-SPAN partnership

YouTube expands partnership with C-SPAN to enhance access to civic content and political events for U.S. viewers.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

fromtechsciencetoday

YouTube's New Avatar Feature Means You Never Have to Film Yourself Again

YouTube introduces AI avatars for creators to enhance Shorts with personalized content.

fromTNW | Next-Featured

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

Online marketing

fromgizmodo.com

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.

fromwww.socialmediatoday.com

YouTube expands C-SPAN partnership

YouTube expands partnership with C-SPAN to enhance access to civic content and political events for U.S. viewers.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

Online marketing

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.

fromEntrepreneur

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

fromwww.socialmediatoday.com

Meta announces date for 2026 Conversations event

Meta's 2026 Conversations conference will focus on innovations in messaging and AI integration for business.

fromSlate Magazine

This Is an Essential Part of Modern Work. Our CEO Refuses to Do It.

A CEO's lack of industry knowledge and poor communication skills create significant challenges for her organization.

fromThe Bobby Bones Show

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | The Bobby Bones Show

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | iHeart

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.

fromThe Bobby Bones Show

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | The Bobby Bones Show

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | iHeart

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.

more#remote-work

fromDoggodigest

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.

How to create a lead magnet in less than a day (that actually works)

Create a high-converting lead magnet by solving one specific problem for your audience.

Startup companies

fromHarvard Business Review

The Challenges of Scaling a Technology for Social Good

Access to safe sanitation is critical for over three billion people, impacting public health, gender equity, and economic development.

#artificial-intelligence

Artificial intelligence

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Artificial intelligence

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

more#artificial-intelligence

Practical Guide for Creating Animated Effects with Claude Code

Use specific, clear prompts for Claude Code to create effective animated effects.

Women in technology

fromPsychology Today

The Real Reason Emojis Get Judged at Work

Adding a smiley face to good news messages can enhance perceptions of competence and appropriateness in the workplace.

fromABC7 Los Angeles

Beyond breaking news: local reporter follows his passion for film making

Sean Au emphasizes the emotional connection movies create between characters and audiences, inspiring his journey as a filmmaker.

Online learning

fromeLearning Industry

Blended Learning For High-Impact Leadership Development In 2026

Blended learning, designed intentionally, creates high-impact leadership development that is scalable and effective in real-world applications.

fromwww.theguardian.com

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.

Podcast

#video-marketing

Online Community Development

fromEntrepreneur

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

Marketing

How to create video content your audience wants to see

Online Community Development

fromEntrepreneur

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

Marketing

How to create video content your audience wants to see

more#video-marketing

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

fromAdExchanger

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

fromAdExchanger

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Social media marketing

fromEntrepreneur

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

Social media marketing

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

fromBuffer: All-you-need social media toolkit for small businesses

Social media marketing

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

Social media marketing

fromEntrepreneur

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

Social media marketing

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Social media marketing

fromBuffer: All-you-need social media toolkit for small businesses

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.

more#social-media

Artificial intelligence

fromMail Online

Mark Zuckerberg is building an AI CLONE to replace him in meetings

Meta is developing an AI clone of Mark Zuckerberg to engage with employees and reduce meeting demands.

Startup companies

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.

fromGeeky Gadgets

Inside Seedance 2.0 : The Next Big Shift in AI Video Generation

Seedance 2.0 enhances AI-driven video production with lifelike avatars, precise sound synchronization, and customizable features for diverse industries.

fromWE AND THE COLOR

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.

Online marketing

fromVerticalResponse

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

fromWE AND THE COLOR

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.

Online marketing

fromVerticalResponse

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

Social media marketing

fromMail Online

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

#personal-branding

Online marketing

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

Social media marketing

fromEntrepreneur

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

Online marketing

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

Social media marketing

fromEntrepreneur

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

more#personal-branding

Social media marketing

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.

#ai-in-publishing

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

more#ai-in-publishing

Online marketing

fromFood & Beverage Magazine

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

Social media marketing

fromwww.socialmediatoday.com

Snapchat highlights opportunities for insurance brands

Snapchat users are proactive insurance decision-makers, with a high likelihood of owning policies and switching providers after life changes.

fromExchangewire

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

Online marketing

fromAdExchanger

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

Social media marketing

fromwww.socialmediatoday.com

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.

Social media marketing

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.

Social media marketing

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

Social media marketing

fromwww.socialmediatoday.com

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.

Social media marketing

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.

Social media marketing

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

fromExchangewire

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.

fromThe Phoblographer

Where I'd Like the Phoblographer to Go in Modern Journalism

Phoblographer aims to transition to a subscription model to eliminate banner ads and sustain its operations financially.

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.

Social media marketing

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.

fromBusiness Matters

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.

ClickThrough Marketing and Uberall offer free webinar to help businesses with post-lockdown marketing strategy

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Online marketing

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

Social media marketing

AI influencers are 'everywhere' at Coachella

AI-generated influencers are increasingly indistinguishable from real attendees at events like Coachella.

Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

fromExchangewire

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

fromExchangewire

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

Online marketing

fromEntrepreneur

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

Social media marketing

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.

Marketing

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

Fireside Chat: Inside L'Oreal

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.

Marketing

Social media marketing

fromSlate Magazine

They Were Once Essential to So Many Writers. Now They're Quietly Vanishing Across the Internet.

A writer reflects on building connections in a writing community and the impact of AI on friendships and careers.

fromExchangewire

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.

Social media marketing

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Social media marketing

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

The Latest 2026 Workplace Trend-Video-First Leadership Communication

Record concise, structured short video briefings to scale leadership presence, deliver high-context updates, and replace many meetings and lengthy written memos.

#short-form-video

Marketing

Let's think about video

Marketing

Let's think about video

Marketing

Let's think about video

Marketing

Let's think about video

more#short-form-video

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