#viewability
#viewability

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How the new attention standards turn feeling into data | MarTech

Attention measurement complements viewability by revealing how people actually experience ads, enabling diagnostic insights to optimize creative and link exposure to outcomes.

Marketing

fromExchangewire

2 weeks ago

Beyond Impressions: Why Attention Will Drive Media Success in 2026

Attention metrics must be prioritized to improve ad effectiveness, influence long-term outcomes, and reduce wasted media spend through higher-quality creative and strategic measurement.

Marketing tech

fromApp Developer Magazine

11 months ago

Underdog Media joins Ad.com to expand premium publisher reach

Ad.com Interactive Media acquired Underdog Media to expand premium, 100% viewable ad inventory and streamline programmatic workflows.

fromDigiday

1 month ago

Ad quality isn't a checkbox - it's a context

If you ask someone in ad tech what makes an ad "quality," chances are they'll fire off a familiar answer: "Viewable." "Human." And just like that - it's case closed. But consider this claim: The above barely scratches the surface. Yes, for years, these two metrics - human and viewable - shaped how advertisers measure, price and evaluate ad placements, treating them as matter-of-fact, not pausing to question them.

Marketing tech

Marketing

fromThe Drum

1 month ago

Creativity alone can't save a broken ad business

Creativity alone cannot overcome systemic economic, operational, and transparency failures that drastically reduce advertising effectiveness and squander media budgets.