#attention-metrics
#attention-metrics
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#advertising
Marketing tech
fromExchangewire
4 months agoAdnami Releases Data-Driven White Paper: "It's all about attention"
Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Marketing tech
fromExchangewire
5 months agoLumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com
Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromExchangewire
4 months agoLumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com
Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
Marketing tech
fromExchangewire
5 months agoLumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com
Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromExchangewire
4 months agoLumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com
Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
fromExchangewire
1 month agoStevie Antonioni appointed as Managing Director UK at Adnami
I'm thrilled to join Adnami at such a pivotal time for both the company and the wider advertising industry. As the market evolves and expectations shift, it's clear that delivering genuine value beyond traditional ad metrics is what will truly set us apart. Adnami is at the forefront of redefining how we measure and deliver attention in digital advertising, a focus that's becoming increasingly essential.
Marketing tech
fromDigiday
8 months agoAdelaide becomes the first attention metrics firm to enter the MRC accreditation process
According to Marc Guldimann, founder and CEO of Adelaide, the seventh version of its AU attention metric, the version undergoing scrutiny from the MRC, was developed in partnership with a variety of publishers... "It is a very involved process - they're [the MRC are] very, very rigorous," said Guldimann, who hopes to have the seventh version of the AU product fully rolled out to the marketplace by Q1 2025."
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