#viewership-trends
#viewership-trends

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Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

Ad-supported streaming services continue to grow, surpassing pay TV households in the U.S.

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

Are You Happy With How You Watch TV?

Streaming viewers have mixed feelings about binge-watching versus weekly releases.

Christmas movie supply is surging on streamers - and services are cashing in

Christmas movie supply on streaming platforms peaked in 2020, reflecting increased viewer demand during the pandemic.

Holiday movies generated $132 million in revenue in Q4 2023, emphasizing their lucrative status.

Ratings for NFL wild-card round down 9.7% YOY

NFL playoff viewership is declining, with a significant 9.3% drop from last year.

Streaming services like Prime Video are becoming crucial for viewership, setting records despite overall declines.

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

Ad-supported streaming services continue to grow, surpassing pay TV households in the U.S.

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

Are You Happy With How You Watch TV?

Streaming viewers have mixed feelings about binge-watching versus weekly releases.

Christmas movie supply is surging on streamers - and services are cashing in

Christmas movie supply on streaming platforms peaked in 2020, reflecting increased viewer demand during the pandemic.

Holiday movies generated $132 million in revenue in Q4 2023, emphasizing their lucrative status.

Ratings for NFL wild-card round down 9.7% YOY

NFL playoff viewership is declining, with a significant 9.3% drop from last year.

Streaming services like Prime Video are becoming crucial for viewership, setting records despite overall declines.

morestreaming-services

#streaming

Jeopardy!' and Wheel of Fortune' to Leap to Streaming

Jeopardy! and Wheel of Fortune are seeking bids for streaming rights, indicating a significant shift in television programming distribution.

Millions tune in for three-week live stream of Sweden's moose migration

The Great Moose Migration has gained immense popularity, with viewership reaching 9 million last year, reflecting a collective need for connection and relaxation.

Max's New Show Reunites ER's Showrunner With One of Its Most Beloved Stars. Can It Resuscitate the Genre?

Network television rebounded in 2024 as viewers preferred long-running shows over streaming services' slashed content.

Disney Using AI to Grow Its $16 Billion ESPN Business | Entrepreneur

ESPN is launching an AI-powered SportsCenter app to cater to younger audiences and personalize viewer experiences.

CTV takeover: 2025 predictions | MarTech

Streaming platforms will offer more live programming beyond sports, enhancing cultural engagement for viewers and advertisers.

Jeopardy!' and Wheel of Fortune' to Leap to Streaming

Jeopardy! and Wheel of Fortune are seeking bids for streaming rights, indicating a significant shift in television programming distribution.

Millions tune in for three-week live stream of Sweden's moose migration

The Great Moose Migration has gained immense popularity, with viewership reaching 9 million last year, reflecting a collective need for connection and relaxation.

Max's New Show Reunites ER's Showrunner With One of Its Most Beloved Stars. Can It Resuscitate the Genre?

Network television rebounded in 2024 as viewers preferred long-running shows over streaming services' slashed content.

Disney Using AI to Grow Its $16 Billion ESPN Business | Entrepreneur

ESPN is launching an AI-powered SportsCenter app to cater to younger audiences and personalize viewer experiences.

CTV takeover: 2025 predictions | MarTech

Streaming platforms will offer more live programming beyond sports, enhancing cultural engagement for viewers and advertisers.

morestreaming

#tv-ratings

NBC and the Paris Olympics were a match made in TV heaven - Poynter

The 2024 Paris Olympics exceeded expectations with high TV ratings, signaling a potential resurgence in Olympic interest.

White Lotus' Ratings Continue to Increase

The White Lotus has significantly outperformed Succession in audience size, particularly in its third season.

NBC and the Paris Olympics were a match made in TV heaven - Poynter

The 2024 Paris Olympics exceeded expectations with high TV ratings, signaling a potential resurgence in Olympic interest.

White Lotus' Ratings Continue to Increase

The White Lotus has significantly outperformed Succession in audience size, particularly in its third season.

moretv-ratings

Finished Netflix's 'Adolescence'? Here are 8 shows and documentaries to watch next

'Adolescence' is a Netflix hit that doubles its views and tackles UK knife crime and misogynistic influences.

#womens-sports

Brands bet on sustained enthusiasm for women's basketball ahead of March Madness

March Madness draws many casual viewers, creating unique advertising opportunities despite shifting viewing habits from cable to streaming.

The Rise of Women's Basketball

Women's sports, particularly basketball, are experiencing record viewership, surpassing men's sports for the first time in N.C.A.A. finals

Bars and restaurants saw more demand to show women's sports during the WNBA season

Women's sports, including the WNBA, have recently gained significant popularity, leading to more venues showcasing their events.

Brands bet on sustained enthusiasm for women's basketball ahead of March Madness

March Madness draws many casual viewers, creating unique advertising opportunities despite shifting viewing habits from cable to streaming.

The Rise of Women's Basketball

Women's sports, particularly basketball, are experiencing record viewership, surpassing men's sports for the first time in N.C.A.A. finals

Bars and restaurants saw more demand to show women's sports during the WNBA season

Women's sports, including the WNBA, have recently gained significant popularity, leading to more venues showcasing their events.

morewomens-sports

#television

The internet is just TV now

The internet provides more options for entertainment at lower costs, impacting traditional TV viewership.

Both television and internet share the NFL as a major live viewership draw.

The Emmys Are Trying to Make Sense of the TV Content Overdose

The 76th Emmy Awards showcased a shift in comedy qualifications and network dominance, with FX emerging as a leading force in prestige television.

Five TV Shows That the Critics Were Wrong About

Critics and audiences often disagree on the value of TV shows, challenging the notion of universal acclaim.

Fox News Scores Highest-Rated January in History of Cable News, Notches First Time Win Over The View

Fox News achieved record ratings in January, leading cable news viewership.

'The Five' secured the top spot in cable news for January.

Fox's prime time ratings saw significant year-over-year growth, especially in key demographics.

MSNBC and CNN struggled in comparison, recording their lowest numbers.

26 things you probably didn't know about 'The Great British Baking Show'

The Great British Bake Off's name change in the US is due to trademark issues with Pillsbury.

The internet is just TV now

The internet provides more options for entertainment at lower costs, impacting traditional TV viewership.

Both television and internet share the NFL as a major live viewership draw.

The Emmys Are Trying to Make Sense of the TV Content Overdose

The 76th Emmy Awards showcased a shift in comedy qualifications and network dominance, with FX emerging as a leading force in prestige television.

Five TV Shows That the Critics Were Wrong About

Critics and audiences often disagree on the value of TV shows, challenging the notion of universal acclaim.

Fox News Scores Highest-Rated January in History of Cable News, Notches First Time Win Over The View

Fox News achieved record ratings in January, leading cable news viewership.

'The Five' secured the top spot in cable news for January.

Fox's prime time ratings saw significant year-over-year growth, especially in key demographics.

MSNBC and CNN struggled in comparison, recording their lowest numbers.

26 things you probably didn't know about 'The Great British Baking Show'

The Great British Bake Off's name change in the US is due to trademark issues with Pillsbury.

moretelevision

#fox-news

Lachlan Murdoch Says Fox News Is Now Fifth Broadcast Network

Fox News is now viewed as a fifth major broadcast network due to its dominant ratings, according to CEO Lachlan Murdoch.

Fox News Dominates Ratings With Most-Watched February in Network History

Fox News dominated cable news ratings in February, reaching record viewer numbers and dominating prime time slots across the board.

JUST IN: MSNBC Loses Almost HALF Its Viewers in Stunning Post-Election Ratings Report

MSNBC faces a massive ratings decline post-2024 election, with nearly half its audience lost, while Fox News sees growth.

Fox News Scores Record Share of Total Cable News Audience As CNN And MSNBC Lose Viewers Post-Election

Fox News dominated cable news ratings in November 2024, capturing unprecedented viewership while competitors struggled significantly post-election.

Lachlan Murdoch Says Fox News Is Now Fifth Broadcast Network

Fox News is now viewed as a fifth major broadcast network due to its dominant ratings, according to CEO Lachlan Murdoch.

Fox News Dominates Ratings With Most-Watched February in Network History

Fox News dominated cable news ratings in February, reaching record viewer numbers and dominating prime time slots across the board.

JUST IN: MSNBC Loses Almost HALF Its Viewers in Stunning Post-Election Ratings Report

MSNBC faces a massive ratings decline post-2024 election, with nearly half its audience lost, while Fox News sees growth.

Fox News Scores Record Share of Total Cable News Audience As CNN And MSNBC Lose Viewers Post-Election

Fox News dominated cable news ratings in November 2024, capturing unprecedented viewership while competitors struggled significantly post-election.

morefox-news

#sports-media

Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw's future and more

Tom Brady's Super Bowl debut as a broadcaster is a crucial moment in his media career, set to be evaluated by a massive audience.

Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

The future of sports media is uncertain, with significant trends in women's sports viewership and broadcasting dynamics.

Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw's future and more

Tom Brady's Super Bowl debut as a broadcaster is a crucial moment in his media career, set to be evaluated by a massive audience.

Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

The future of sports media is uncertain, with significant trends in women's sports viewership and broadcasting dynamics.

moresports-media

#television-ratings

Emmy Viewership Rises to 6.9 Million Viewers

The Emmy Awards experienced a viewership boost, reaching 6.9 million, breaking a three-year trend of declining ratings.

Golden Globes Ratings Decline Slightly to 9.3 Million Viewers

Golden Globe Awards managed to stabilize viewership at 9.3 million, showing recovery from recent lows despite ongoing competition and challenges.

Emmy Viewership Rises to 6.9 Million Viewers

The Emmy Awards experienced a viewership boost, reaching 6.9 million, breaking a three-year trend of declining ratings.

Golden Globes Ratings Decline Slightly to 9.3 Million Viewers

Golden Globe Awards managed to stabilize viewership at 9.3 million, showing recovery from recent lows despite ongoing competition and challenges.

moretelevision-ratings

#cnn

CNN Scores Ratings Win With New Year's Eve Special

CNN's New Year's Eve special ranked as cable's top program, attracting 3.7 million viewers at midnight.

JUST IN: CNN's Harris-Walz Interview Scores Whopping 6 Million Viewers

CNN's interview with Kamala Harris and Tim Walz drew nearly 6 million viewers, dominating ratings in cable news.

CNN Scores Ratings Win With New Year's Eve Special

CNN's New Year's Eve special ranked as cable's top program, attracting 3.7 million viewers at midnight.

JUST IN: CNN's Harris-Walz Interview Scores Whopping 6 Million Viewers

CNN's interview with Kamala Harris and Tim Walz drew nearly 6 million viewers, dominating ratings in cable news.

morecnn

NY Times' David Brooks Thrilled' to See Political News Struggling After Election: We're Over-Politicized In This Country'

The decline in political news viewership indicates a need for Americans to step back from over-politicization.

NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start

The NBA Cup is showing strong viewership despite a 17% drop in overall NBA ratings this season.

Viewers continue to bolt from Morning Joe amid fallout over hosts kissing the ring'

The Independent highlights the importance of accessible journalism in times of critical news reporting.

#youtube

YouTube Drives 67 Million Hours of Election Viewership as Network Ratings Plunge

YouTube emerged as the dominant platform for live election news, streaming 80.6% of all election-related content during Election Night.

YouTube Shares Insight into What Viewers Are Seeking from Content

YouTube's report emphasizes that viewers seek emotional connection and storytelling over mere visuals in content.

YouTube Drives 67 Million Hours of Election Viewership as Network Ratings Plunge

YouTube emerged as the dominant platform for live election news, streaming 80.6% of all election-related content during Election Night.

YouTube Shares Insight into What Viewers Are Seeking from Content

YouTube's report emphasizes that viewers seek emotional connection and storytelling over mere visuals in content.

moreyoutube

Dad TV Is for Everyone Now

Dad TV's traditional depiction of fathers solving problems has evolved to reflect diverse viewer demographics, appealing equally to men and women.

NBC Cuts the Number of Weekly Episodes of "The Tonight Show"

NBC is cutting The Tonight Show to four new episodes per week, indicating a major change in late-night television.

Social media users will surpass linear TV viewers next year

US monthly social network users are projected to reach 236.4 million, surpassing linear TV viewers at 228.6 million in 2024.

Content is king at the DNC

The Democratic National Convention showcased a vastly different energy and strategy compared to the Republican National Convention, focusing on content and engagement.

Why the 2024 Olympics TV ratings won't matter

The Olympics are evolving to cater to changing viewing habits by shifting towards digital engagement and online platforms for a broader reach.

Average Attendance Up Across MLB From 2023; Dodgers Slightly Decreased

MLB experiencing best attendance in seven seasons, with Dodgers' slight dip in average attendance compared to last year.

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#viewership-trends#viewership-trends

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger

Are You Happy With How You Watch TV?

Christmas movie supply is surging on streamers - and services are cashing in

Ratings for NFL wild-card round down 9.7% YOY

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger

Are You Happy With How You Watch TV?

Christmas movie supply is surging on streamers - and services are cashing in

Ratings for NFL wild-card round down 9.7% YOY

Jeopardy!' and Wheel of Fortune' to Leap to Streaming

Millions tune in for three-week live stream of Sweden's moose migration

Max's New Show Reunites ER's Showrunner With One of Its Most Beloved Stars. Can It Resuscitate the Genre?

Disney Using AI to Grow Its $16 Billion ESPN Business | Entrepreneur

CTV takeover: 2025 predictions | MarTech

Jeopardy!' and Wheel of Fortune' to Leap to Streaming

Millions tune in for three-week live stream of Sweden's moose migration

Max's New Show Reunites ER's Showrunner With One of Its Most Beloved Stars. Can It Resuscitate the Genre?

Disney Using AI to Grow Its $16 Billion ESPN Business | Entrepreneur

CTV takeover: 2025 predictions | MarTech

NBC and the Paris Olympics were a match made in TV heaven - Poynter

White Lotus' Ratings Continue to Increase

NBC and the Paris Olympics were a match made in TV heaven - Poynter

White Lotus' Ratings Continue to Increase

Finished Netflix's 'Adolescence'? Here are 8 shows and documentaries to watch next

Brands bet on sustained enthusiasm for women's basketball ahead of March Madness

The Rise of Women's Basketball

Bars and restaurants saw more demand to show women's sports during the WNBA season

Brands bet on sustained enthusiasm for women's basketball ahead of March Madness

The Rise of Women's Basketball

Bars and restaurants saw more demand to show women's sports during the WNBA season

The internet is just TV now

The Emmys Are Trying to Make Sense of the TV Content Overdose

Five TV Shows That the Critics Were Wrong About

Fox News Scores Highest-Rated January in History of Cable News, Notches First Time Win Over The View

26 things you probably didn't know about 'The Great British Baking Show'

The internet is just TV now

The Emmys Are Trying to Make Sense of the TV Content Overdose

Five TV Shows That the Critics Were Wrong About

Fox News Scores Highest-Rated January in History of Cable News, Notches First Time Win Over The View

26 things you probably didn't know about 'The Great British Baking Show'

Lachlan Murdoch Says Fox News Is Now Fifth Broadcast Network

Fox News Dominates Ratings With Most-Watched February in Network History

JUST IN: MSNBC Loses Almost HALF Its Viewers in Stunning Post-Election Ratings Report

Fox News Scores Record Share of Total Cable News Audience As CNN And MSNBC Lose Viewers Post-Election

Lachlan Murdoch Says Fox News Is Now Fifth Broadcast Network

Fox News Dominates Ratings With Most-Watched February in Network History

JUST IN: MSNBC Loses Almost HALF Its Viewers in Stunning Post-Election Ratings Report

Fox News Scores Record Share of Total Cable News Audience As CNN And MSNBC Lose Viewers Post-Election

Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw's future and more

Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw's future and more

Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

Emmy Viewership Rises to 6.9 Million Viewers

Golden Globes Ratings Decline Slightly to 9.3 Million Viewers

Emmy Viewership Rises to 6.9 Million Viewers

Golden Globes Ratings Decline Slightly to 9.3 Million Viewers

CNN Scores Ratings Win With New Year's Eve Special

JUST IN: CNN's Harris-Walz Interview Scores Whopping 6 Million Viewers

CNN Scores Ratings Win With New Year's Eve Special

JUST IN: CNN's Harris-Walz Interview Scores Whopping 6 Million Viewers

NY Times' David Brooks Thrilled' to See Political News Struggling After Election: We're Over-Politicized In This Country'

NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start

Viewers continue to bolt from Morning Joe amid fallout over hosts kissing the ring'

YouTube Drives 67 Million Hours of Election Viewership as Network Ratings Plunge

YouTube Shares Insight into What Viewers Are Seeking from Content

YouTube Drives 67 Million Hours of Election Viewership as Network Ratings Plunge

YouTube Shares Insight into What Viewers Are Seeking from Content

Dad TV Is for Everyone Now

NBC Cuts the Number of Weekly Episodes of "The Tonight Show"

Social media users will surpass linear TV viewers next year

Content is king at the DNC

Why the 2024 Olympics TV ratings won't matter

Average Attendance Up Across MLB From 2023; Dodgers Slightly Decreased

#viewership-trends
#viewership-trends