Marketing tech
fromThedrum
4 days agoHow Vodafone drove brand awareness amid changing Ofcom regulations
Vodafone partnered with Ogury to enhance brand awareness for its EVO offering targeting sole traders through engaging mobile ad formats.
The FTSE 100 soared 1% to fresh all-time highs on Tuesday morning, almost touching 9,900 as global equity markets enjoy a relief rally on hopes the protracted US government shutdown would end soon, whilst a bounce in AI stocks lifted sentiment across the board. The blue chip index had rallied yesterday to hit 9,800 for the first time, as a broad risk-on tone took hold over following the Senate vote on Sunday, while there are some FTSE-specific factors at work too.
I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad being presented by a woman who probably doesn't exist. The ad includes several "tells" that suggest the presenter was artificially created using generative AI - the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions - and Vodafone confirmed my suspicions in its video comments.