The Glastonbury Festival in 2025 attracted over 200,000 fans, featuring more than 3,000 performances across 100 stages. With limited infrastructure at Worthy Farm, Vodafone faced significant challenges in providing connectivity. The company anticipated record demand, projecting 270TB of traffic and deploying 11 temporary masts to boost network capacity. Data usage increased by nearly 25% from the previous festival. The official app was downloaded 250,000 times, with attendees creating an average of 41 artists in personal line-ups. Vodafone also offered free SIM trials, resulting in 15,000 eSIM orders, enhancing the event's connectivity experience.
The Glastonbury Festival, attended by over 200,000 in 2025, faced technical challenges providing connectivity in open countryside, with Vodafone projecting record demand for data consumption.
Glastonbury's official connectivity partner, Vodafone, boosted its network capacity, deploying 11 temporary masts and experiencing a 25% increase in data usage traffic compared to the previous year.
Vodafone powered the official Glastonbury app, achieving 250,000 downloads, with festival-goers creating 198,000 personal line-ups, averaging 41 artists per line-up, a record for the telco.
Festival-goers had the opportunity to trial Vodafone's network via a free SIM, with almost 15,000 eSIM orders at the event, enhancing mobile connectivity options.
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