#wine-marketing

#wine-marketing

I am passionate about establishing the Paso Robles region as the new benchmark for Bordeaux varietals in the U.S. market and beyond, showcasing our wines on the world stage, The significant, almost earth-shattering, results this region has achieved over the past decade are why I am thrilled to join the Paso Robles CAB Collective - to continue driving its growth and ensure the region builds an even stronger foundation for the future.

Winery owners face more pressure than ever to sustain growth while keeping operational costs lean. Seasonal sales cycles, shifting alcohol consumption habits, and increasingly fragmented media channels have made it harder for small to midsize wine brands to reach new customers - especially online. Source: eMarketer At the same time, US wine buyers are more price-sensitive and brand-loyal than ever. According to 2024 data from eMarketer, nearly half of US adults say price is a "very important" factor when purchasing wine, while just 20% say the same about brand or ratings.