The initiatives by cable and phone companies aim to expand consumer choice and potentially reduce customer churn, though the long-term viability for these companies remains uncertain.
Pramod Arora, president and CEO of WMS, said, "I truly believe this is going to become the gold standard in cruise connectivity, and will usher in a new era of predictable and high-quality mobile communications for American cruisers while creating value and higher guest satisfaction for our cruise line partners."