fromExchangewire
23 minutes agoSilverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context
"We believe in the power of context for YouTube advertising and our clients have seen great results across the funnel from it," says Scott Stewart, executive vice president at Epitaph Group. "Now, by analysing attention scores for these campaigns, we have a new way to show that performance."
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