Brett Curry, founder of OMG Commerce, emphasizes that successful YouTube ads for ecommerce should be inspired by effective TV commercials. His agency specializes in helping brands acquire customers profitably by integrating marketing strategies across platforms like Google, Amazon, and YouTube. Curry highlights that strong communication and aligned expectations are crucial for fostering positive client-agency relationships, which can falter due to misunderstandings or unexpressed frustrations. The conversation explores creative advertising strategies essential for driving brand growth in the competitive ecommerce landscape.
A good TV ad often makes a good YouTube ad," he told me.
We're a team of about 50, specializing in helping ecommerce brands grow profitably.
When relationships break down, it's almost always due to poor communication or misaligned expectations."
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