"Milan must consider both player contracts and also the renewal of their technical sponsor. At the moment, Milan have a deal with PUMA which runs until the end of the 2027-28 season."
"There's satisfaction with the kit sales and the 'creative flair' from the German brand, but Nike and Adidas are interested in possibly becoming the new manufacturers for the Rossoneri."
"According to recent reports, the top-earning clubs based on total revenue from kit sales and merchandising are all either Nike or Adidas."
AC Milan is reassessing its partnership with PUMA, the current official kit supplier, which runs until the end of the 2027-28 season. The deal is worth €30m annually, more than double the previous agreement. While there is satisfaction with PUMA's creative contributions and kit sales, both Nike and Adidas are potential contenders for the role. Nike's connection with a former employee and Adidas's historical relationship with the club could influence the decision. Top-earning clubs in kit sales predominantly partner with Nike or Adidas.
Read at SempreMilan
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