The article discusses the intersection of social media algorithms and gender biases, particularly how they amplify misogynistic content and affect the portrayal of products like shilajit, a mineral-rich substance touted by male influencers for its supposed health benefits. Shilajit, rooted in traditional Ayurvedic medicine, gains traction on platforms such as TikTok, often marketed through hyper-masculine imagery. Experts like Dr. Ian Musgrave provide insights into its composition, emphasizing its humic material and mineral content, while also pointing out the troubling trends in how these products become symbols of male sexuality and strength.
The algorithms that dictate social media content have been shown to amplify misogynistic views, especially impacting the exposure of men to products like shilajit, which promotes toxic masculinity.
Dr. Ian Musgrave notes that the composition of shilajit, a mineral-rich substance, varies significantly by location, but it primarily contains humic substances that are common in soils.
The rising popularity of shilajit among men on platforms like TikTok highlights the troubling trend of how social media often perpetuates gender-based biases and stereotypes.
Shilajit, a traditional Ayurvedic remedy, is marketed in modern times largely due to male influencers framing it as a solution for enhancing masculinity and vitality.
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