Rivian revealed that it will introduce a hands-off version of its driver assistance system for highway driving shortly, with an eyes-off variant expected in 2026. This move positions Rivian to compete with Ford and GM, both of whom already have similar systems. The news comes amid a mixed financial landscape for Rivian, highlighting a recent positive gross profit due to cost-cutting measures and increased software revenue. The company's softer approach to autonomy since its 2018 debut is shifting as it seeks to advance its technological capabilities.
Rivian announced plans to launch a hands-off driver assistance system in weeks, with an ‘eyes-off’ version expected in 2026, enhancing its competitive position.
Despite uncertainty from regulatory changes, Rivian has posted its first positive gross profit in late 2024, supported by cost-cutting and rising software revenues.
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