"By launching this new brand for electric and intelligent models in China, Audi is breaking new ground to tap into new and more tech-savvy customer segments," Audi's global CEO, Gernot Döllner, stated. This indicates Audi's strategic pivot towards appealing specifically to the unique preferences of Chinese consumers, recognizing the importance of adapting to an increasingly competitive market dominated by domestic electric vehicle manufacturers.
"It's struggling with slumping sales in China, once its biggest market, while it faces intense Chinese competition back home." This highlights the challenges Volkswagen Group faces in its efforts to maintain a profitable position against rapidly advancing local competitors who are capturing market share with innovative offerings.
"The upcoming models are aimed at a promising and simultaneously demanding new customer segment." This underscores Audi's recognition of the evolving consumer landscape within China's automotive industry and their commitment to meeting the sophisticated expectations of tech-savvy buyers.
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