"The ads aim to help local businesses reach customers at key moments in search and discovery on Apple Maps. When a user searches for a term like 'coffee shop' or 'hardware store,' a sponsored result can appear at the top of the results, based on relevance."
"Privacy is a major focus of the advertising rollout. The new Maps ads build on Apple's existing privacy-first approach to advertising. A user's location and the ads they see and interact with in Maps are not associated with their Apple Account."
"The new Apple Business platform is not just about search ads or IT tools. It also absorbs all the brand management tools previously found in Apple Business Connect, making it easier than ever for businesses to control how they appear across Apple services."
Apple is launching ads in Apple Maps for businesses in the US and Canada, allowing them to place local ads and manage their brand presence. Ads will appear in search results and a new Suggested Places section. Privacy is prioritized, with user data remaining on devices and not shared with advertisers. The Apple Business platform integrates brand management tools, enabling businesses to customize their listings and maintain consistent branding across Apple services.
Read at 9to5Mac
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