Apple is under scrutiny for its iOS App Tracking Transparency framework, which Germany's competition watchdog claims applies only to third-party developers and not to Apple itself. The policy requires app developers to obtain user consent for tracking, a stipulation that has impacted companies like Meta significantly, costing them potential ad revenue due to limited data collection across apps. While Apple enforces these rules strictly, critics argue it creates an uneven playing field in the app ecosystem, raising fairness concerns regarding user data privacy and tracking management.
Apple's privacy policy reportedly exempts itself from the same tracking consent rules imposed on third-party developers, raising concerns about fairness in app tracking.
Germany's competition authority indicated that Apple's App Tracking Transparency framework imposes strict requirements only on third-party app developers and not on Apple itself.
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