"Apple's HTTP Live Streaming protocol allows podcast creators to produce high-quality video episodes directly within the Apple Podcasts app, enhancing the overall podcasting experience."
"Listeners benefit from the ability to toggle between audio-only and video seamlessly, with the quality of the stream adjusting automatically based on network conditions."
"Creators can dynamically insert video ads, including host-read promotions, and distribute both audio and video versions through a single feed, streamlining the process."
"While the service is free to start, Apple plans to implement an impression-based fee for ad networks delivering dynamic video ads later in 2026."
Apple introduced the HTTP Live Streaming video protocol in February, with a public release on March 24 in iOS v. 26.4. This program enables podcast creators to produce high-quality video episodes within the Apple Podcasts app. Listeners can switch between audio and video seamlessly, with quality adjustments based on bandwidth. Creators can insert dynamic video ads and distribute audio and video through a single feed. The service is free initially, with plans to charge ad networks for video ad impressions in 2026.
Read at RAIN News
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