""There is big potential uplift in bringing ads to Apple Maps," Omdia analyst Matthew Bailey told me. He added that ads on Google Maps are closely tied to Google's broader base of search advertisers, which Apple doesn't have."
""It's quite a tightrope that Apple is walking," Bailey said. Apple frames privacy as a 'fundamental human right,' and famously threw the mobile ad market for a loop in 2021 with updates to its app-tracking rules."
""Apple is probably the largest advertising company that doesn't identify as an advertising company," Itai Cohen, chief strategy officer of the mobile ad company Digital Turbine, told me."
Apple is intensifying its advertising strategy by introducing ads in Maps and launching Apple Business, which consolidates business tools including advertising. The majority of Apple's ad revenue originates from app developers in the App Store. The new initiatives aim to capture a larger share of the advertising market for small and midsize businesses. Analysts suggest that Apple Maps ads could significantly enhance revenue, although Apple's cautious approach to advertising contrasts with its premium brand identity and privacy commitments.
Read at www.businessinsider.com
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