"Businesses can customize their Map entry with Rich Place Cards, offering images, information, and other useful details that will appear across Maps, Safari, and Spotlight."
"Starting in April, businesses will need to claim their location on Maps before using Apple's fully automated ads creation tools, with ads launching in the US and Canada this summer."
"Apple likely feels the need to create a new income stream as it faces the inevitable end of any search-generated income it may have received from Google."
Businesses can manage their brand name, logo, and details consistently across Apple features. They can customize their Map entry with Rich Place Cards, highlighting deals and adding custom actions. Analytical tools will provide insights into performance on Maps. Starting in April, businesses must claim their location to access automated ad creation tools. Current advertisers can book ads through an existing portal. Ads on Apple Maps will launch in the US and Canada this summer, as Apple seeks new income streams amid changing advertising landscapes.
Read at Computerworld
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