"In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search. The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries."
"Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search."
Apple intends to introduce integrated ads in Apple Maps as soon as next year, enabling restaurants and other businesses to pay to have their listings featured more prominently in search. The ad system is modeled on App Store Search Ads, where paid placements appear above organic results for relevant queries. The Maps ads will use AI to surface relevant, useful results and will present paid listings in a redesigned interface positioned as superior to similar offerings from Google and others. The rollout is gaining internal momentum, but the change may provoke consumer backlash over increased advertising in iOS.
Read at MacRumors
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