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fromExchangewire
1 week ago

Fixing the In-App Ad Quality Problem: Why It Pays to Act Now

In the fintech vertical, where growth depends on trust, the decision to monetise through in-app advertising is a bold bet, one that could backfire if a bad ad experience undermines user confidence. But Toss, South Korea's leading fintech super app with over 25 million users, turned that risk into a major revenue win by implementing filters based on user-level relevance and using behavioural signals and first-party data to block disruptive or inappropriate ad categories.
Marketing tech
Marketing tech
fromThe Drum
3 weeks ago

The 'In-App Gap': where premium eyeballs go to waste

Advertisers underinvest in in-app despite consumers spending 90% of mobile time there, missing premium engagement and requiring greater transparency and targeted planning.
Marketing tech
fromTechCrunch
1 month ago

inDrive turns to ads and groceries to diversify revenue | TechCrunch

inDrive is launching in-app advertising across top markets and expanding grocery delivery to Pakistan to diversify revenue and increase user engagement.
Apple
fromInc
1 month ago

Users Slam Duolingo for Sneaky Ads on iPhones-Can Apple Ban the App?

Duolingo used Apple's Live Activities to promote its paid subscription, prompting concerns that the feature was misused for advertising contrary to Apple guidelines.
fromThe Verge
2 months ago

OpenAI says it's disabled ad-like app promotions in ChatGPT

this kind of suggestion
Artificial intelligence
#apple-maps
more#apple-maps
Online marketing
fromApp Developer Magazine
1 year ago

App monetization strategies to try

Choose monetization—ads, in-app purchases, subscriptions, or freemium—based on app type, audience behavior, and engagement to sustain revenue and support long-term development.
fromArs Technica
5 months ago

In court filing, Google concedes the open web is in "rapid decline"

Google objects to this characterization. A spokesperson calls it a "cherry-picked" line from the filing that has been misconstrued. Google's position is that the entire passage is referring to open-web advertising rather than the open web itself. "Investments in non-open web display advertising like connected TV and retail media are growing at the expense of those in open web display advertising," says Google.
Online marketing
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