AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation ModelHybrid monetisation strategies are being prioritized by 72% of mobile game developers, indicating a shift towards integrating both IAP and IAA for revenue.
AppLovin Stock up 116% This Year: Buy, Sell or HoldAppLovin stock has surged over 100% in 2024, fueled by its success in app advertising.
7 best practices for remarketing your mobile app in 2024In-app retargeting is crucial for maintaining brand awareness, reducing churn, and driving revenue growth for app businesses.
NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App TargetingNumberEight and Yieldmo collaborate to enhance in-app targeting capabilities for brands.In-app advertising is growing, and there is a need for more solutions targeting in-app traffic.