Google grouped multiple search ads under a persistent 'Sponsored results' label with a hide control, aiming to improve navigation while increasing ad clicks and confusion.
Search platforms test AI features and ad label changes while traditional search stays stable; advertising appeal rules and Search Console reporting limits surfaced.
U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024
Search advertising revenue increased by 15.9% in 2024, reaching $102 billion, demonstrating its dominance in the digital advertising market with 39.8% share.
